Introduction to BBA Program


Mangalmay Institute of management Technology offers a three years full time Bachelors in Business Administration (BBA) affiliated to CCS University, Meerut, since year 2002. This three year Bachelors degree provides a holistic development of students that encompasses academic knowledge, managerial and business skills like critical thinking, decision-making and global social skills.

This undergraduate course is designed not only to impart knowledge and understanding of the basic management concepts but also to deliver professional skills by mix of building sound knowledge base of contemporary business practices delivered in class rooms and exposure to corporate practices beyond classrooms. This program provides rigorous training in Business Management encompassing areas such as General Management, Marketing, Human Resource Management, and Finance. The emphasis is on contemporary issues affecting business and problem solving, such as management of change within an increasingly dynamic environment and the development of business skills across organizations and sectors.

The BBA program is duly affiliated to C.C.S. University, Meerut and approved by Govt. The BBA curriculum is designed to provide industry with young managers for entry level positions for their first experience in a corporate role.

Program Objectives

  1. To provide knowledge regarding the basic concepts, principles and functions of management.
  2. To provide practical industrial exposure to the students to hone their managerial competencies and business acumen while attaining a holistic understanding of a business/industry.
  3. To equip the students with knowledge related to qualitative and quantitative techniques for critical thinking and problem solving.
  4. To prepare the students to deliver effective oral business presentations using a variety of appropriate technologies and achieve excellence in written communications.
  5. To manage a business and develop leadership, team building & entrepreneurial aptitude among the students.


Program Outcomes

  1. Applying the disciplinary knowledge of management and its application in real business world.
  2. Ability to communicate and understand ethical aspects of business.
  3. Ability to of cooperation and work as team in organization.
  4. Application of critical thinking and analytical reasoning for decision making of business problems.
  5. Ability to develop leadership qualities.
  6. Ability to develop the entrepreneurial acumen.
  7. Ability to develop the research acumen.


Method of measuring the level of attainment of POs, and COs



Project Viva Voce

Project Viva Voce 2021-22